Boston Pizza Going Downhill

Reading in a current Marketing Daily email I receive I found out that Boston Pizza is looking at getting rid of its agency DDB Canada. Now I have nothing against DDB Canada (except for those fat yellow and blue guys), but those ads they have been coming up with are terrible. I didn't like the one with the gigantic hands family because I kept thinking that if I ate there my hands would look like that. Then they pulled out the Louie the Sasquatch ads. Right from the start I thought that was a terrible idea. I mean seriously, do you want to eat in a restaurant with a sasquatch that sneezes everywhere because he smells pepper? They were trying to appeal to families with those ads but clearly missed the mark. The only time I think that ad could have worked was back in the 80's when Harry and the Hendersons came out.

Now I haven't eaten at Boston Pizza in a while and with terrible marketing like that I'm not sure I will any time soon...but I think I'm also a little biased. Boston Pizza used to be good back in the day and I loved it...then they turned to Pepsi and everything went down hill. You do the math...I have!